Not just approved – but permanently able to operate in the US market.
US Market Access
From FDA strategy to a robust market presence.
The path to the US market begins long before the submission and does not end with clearance or approval. What matters is that product positioning, documentation, and processes are built from the start, so they not only support the submission – but also withstand product changes, FDA Inspections, and post-market requirements. We support manufacturers of Medical Devices and IVDs in establishing a sustainable US market presence across the entire Product Lifecycle – so that a submission becomes a robust market presence.
From FDA strategy to review-ready US market presence
The US market is not merely an approval project. Regulatory Strategy, documentation, and processes must be set up so they not only support the submission – but the entire market journey. We consider these elements in context and create the foundation for a realistically plannable, economically sensible US market entry.
What we cover
FDA strategy and regulatory pathway
- You gain clarity on whether and under what conditions the US market makes sense for your product: whether Class I, 510(k) Submission Process, De Novo Submission Process, or a more advanced strategic option such as Breakthrough Device Designation
- Regulatory pathways, data requirements, effort, timelines, and related topics such as reimbursement and distribution structures are considered together early on
- This creates not just an assessment of the FDA submission, but also a well-founded decision basis for a realistic and economically viable US market entry
- For manufacturers with existing CE Marking: we examine how existing documentation can be used in a structured manner for the US pathway – without unnecessary duplication of effort or late detours
For questions regarding reimbursement and sales structures, we consult with specialized partners
Submission Readiness from development and Quality Management
- Design, development, and evidence documents are structured to generate robust submission documentation
- FDA requirements are incorporated early into development and QM – ensuring that documentation, evidence, and processes are aligned with 510(k), De Novo, or Premarket Approval from the start, and no separate post-documentation project is needed shortly before submission
- Less rework, fewer iterations – a more efficient path to submission that reduces the burden on both the project and Quality Management
Change management after submission or approval
- You gain clarity on the regulatory consequences of product changes, new features, modified claims, or portfolio expansions in the US market
- Robust assessment: is a new submission required or is existing documentation sufficient?
- Changes are considered in the context of product strategy, documentation, and market access – not in isolation
FDA Inspection support
- Relevant processes, evidence, and responsibilities are prepared so they are robust in the context of an FDA Inspection
- Inspection readiness is built structurally from within your existing system – not only when an inspection is announced
- You gain confidence in which topics are critical in the US context and how to prepare for them
US post-market, MDR, and complaint support
- US-specific requirements around reports, complaints, post-market processes, and regulatory follow-up obligations are addressed in a structured manner
- Operational weaknesses are identified and addressed early, before they become larger regulatory risks
- US reporting obligations, complaint handling, and MDR requirements are set up so that operational gaps do not become regulatory risks – you remain permanently capable of operating after market entry
→ Learn more about our Update Services
At what stage is your product in its journey into the US market?
During an initial consultation, we will assess which authorisation route is realistic and what it will entail in terms of effort, data and time.
Request a regulatory assessmentWhen manufacturers come to us
CE Marking is in place – now the US market should follow
The European documentation exists; now access to the US market is to be prepared in a structured way, without unnecessary duplication of work or late detours.
A robust decision basis is needed
the right regulatory pathway is still open.
510(k), De Novo or PMA?
Approval alone is not enough.
An FDA approval only becomes sustainable market success when reimbursement, distribution and market presence align.
Our services
Our customers
Medical Device
manufacturers
Start-ups
Suppliers for medical devices / IVD
Authorities
IVD manufacturers
Investors
Frequently Asked Questions about the US market
No. CE Marking according to the MDR applies exclusively to the European market and is not recognized by the FDA. A separate approval procedure is required for the US market – 510(k) Submission Process, De Novo Submission Process, or Premarket Approval, depending on the product and Risk Class. However, much of the evidence from the EU can be used as supporting documentation, provided they meet FDA requirements. This saves time and costs – if planned correctly from the start.
All three are FDA pathways to US market – but for different products. The 510(k) Submission Process is the most common pathway for products that are substantially equivalent to an already cleared product. The De Novo Submission Process applies to novel products with low to moderate risk for which no equivalent device exists. Premarket Approval is the most demanding procedure – for high-risk Class III products requiring extensive clinical evidence. The decision on which pathway is right for you depends on your product, your data situation, and your market strategy.
No. FDA market approval/clearance and actual market access are not the same. Access to the US market may additionally depend on whether reimbursement options exist for the product. Therefore, the US market should not be viewed solely from a submission perspective, but also with regard to future economic viability, distribution model, and market presence.
Not every change automatically leads to a new submission. However, if the Intended Purpose, performance, technology, materials, or other safety- and efficacy-relevant characteristics change significantly, a new 510(k) may be required. This is precisely why it is important to assess changes in a structured manner and document them early, rather than deciding under time pressure at a late stage.
Since 2 February 2026, the FDA has been operating in the medical device area based on the new Quality Management System Regulation (QMSR). At the same time, the FDA has replaced the previous QSIT inspection model and now uses the updated Compliance Program 7382.850 for inspections. For manufacturers, this means that US-side process and inspection readiness must be considered early – not only shortly before a potential FDA Inspection.
Yes. Foreign manufacturers importing Medical Devices into the USA must designate a US Agent – a US-based person or organization that serves as a point of contact for the FDA. This agent must have sufficient regulatory knowledge of your product. We advise you on the selection and Regulatory Requirements for your US Agent.
Not automatically. Under QMSR, the FDA Inspection continues to follow FDA-specific requirements and does not simply follow the MDSAP audit plan; an ISO 13485 conformity certificate also does not exempt a company from an FDA Inspection. At the same time, the FDA can continue to accept MDSAP audit reports as a substitute for routine FDA Inspections. For manufacturers, it is therefore critical not to equate MDSAP, ISO 13485, and FDA inspection readiness, but to properly distinguish between them.
The Breakthrough Device Designation is a voluntary FDA program for certain products that may enable more effective treatment or diagnosis of life-threatening or irreversibly debilitating conditions. It is intended to accelerate development, evaluation, and review, and can be relevant for 510(k), De Novo, and Premarket Approval. Whether it is strategically sensible depends heavily on the product, clinical relevance, and overall strategy. ab.
The FDA is required to make a decision within 90 days of receiving all required documentation. In practice, however, a 510(k) procedure averages four to nine months – because the FDA pauses the process when it raises queries and only restarts it when answers are received. Currently, the FDA fees for submission amount to approximately USD 11,000 for standard companies and approximately USD 2,700 for small businesses. Additionally, there are costs for preparation, documentation, and consulting – the scope of which depends heavily on the product, the data situation, and the baseline status of the documentation. Experience shows that investing in submission readiness early saves more than it costs.
FDA clearance means that the FDA has determined your product to be substantially equivalent to an already approved product – it is not an approval in the sense of a comprehensive safety and efficacy review. Describing a 510(k) product as “FDA-approved” is technically incorrect and can lead to misleading labeling. Clearance authorizes marketing – but simultaneously obliges ongoing post-market obligations, reporting requirements, and inspection readiness. Furthermore, clearance is no guarantee of commercial success. Reimbursement, distribution structures, and market positioning must be addressed separately.
We support you in establishing a sustainable presence in the US market, not just for the initial submission, but viably across the entire Product Lifecycle – from the first regulatory assessment to lasting market presence.
Talk to us – and together we’ll determine if the US market is the right next step for your product.